2H 2014 Global Internet Phenomena Trends

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2H 2014 Global Internet Phenomena Trends
Adobe Connect Web Conferencing
Confirmed Attendees: 0
Posted By: Josh Cronk
Start Date: Dec 2, 2014 10:00 AM
End Date: Dec 2, 2014 11:00 AM
Time Zone: America/New_York -05:00 EST
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In this session, Internet Trends Manager Dan Deeth will provide commentary on the trends and facts released in Sandvine’s 2H 2014 Global Internet Phenomena Report. Published twice a year, the Global Internet Phenomena Report examines a representative cross-section of the world’s leading fixed and mobile data providers using real-life, subscriber-anonymous network data to provide unparalleled insight into the happenings on consumer data networks.

Some of the trends Dan will be discussing in this session include:

Video Streaming Race: Netflix Dominates 1st place, Amazon Instant Video distant, but growing 2nd
  • Netflix continues to dominate North American networks accounting for 34.9% of downstream traffic in peak evening hours. Interestingly in Australia, where Netflix isn’t even available yet, approximately 2.5% of subscribers are accessing Netflix, which now comprises 4% of downstream traffic.
  • Amazon Instant Video is now the second largest paid streaming video service in North America, accounting for 2.6% of downstream traffic. Service is growing, as its share of traffic more than doubled in the last 18 months.
  • HBO GO, which accounts for just 1% of downstream traffic in the US, deserves a notable mention. The service is one to keep an eye on, as it plans to start offering a standalone streaming service in the US.
World Cup: Keep Calm and TV On
  • In Latin America, World Cup streaming on some mobile networks accounted for just 10-12% of traffic, signaling consumers still prefer to view major sporting events on television. Mobile devices are used as a backup.
Facebook: Autoplay Video “Reels” in Subscribers
  • Facebook’s introduction of video autoplay saw average subscriber usage increase by as much as 60% on mobile networks and over 200% on fixed networks in the past year
Filesharing Is Dead? Not in Asia
  • As a percentage of traffic, filesharing traffic continues to decline globally in almost all regions except Asia-Pacific, where it still accounts for more than 33% of total traffic
Apple Update takes a bite out of Middle Eastern traffic
  • Apple’s iOS 8 launch in September saw the software update account for over 10% of peak period traffic on one Middle Eastern fixed access network