Creating Bite-Size Mobile Internet Plans in Africa

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Creating Bite-Size Mobile Internet Plans in Africa
Adobe Connect Webinar
Confirmed Attendees: 0
Posted By: Josh Cronk
Start Date: Oct 28, 2014 09:00 AM
End Date: Oct 28, 2014 10:00 AM
Time Zone: America/New_York -04:00 EDT
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One of the earliest examples of service innovation in the telecommunications industry is application-based tiers that package high-value application categories like Email, Chat, Web and Video together for a fixed monthly price. These early innovations paved the way for other application-based services such as Unlimited WhatsApp and Unlimited Facebook that provide cost certainty to subscribers with their monthly bill – delivering flexibility and choice to customers in how they pay for access to content and services on the Internet.

The future of service creation in telecommunications demands extreme personalization while delivering consumer price certainty. This is especially true for MVNOs who need to introduce differentiated and targeted services faster than traditional MNOs, and in growing markets like Southeast Asia and Africa where prepaid is dominant and micro-transactions are prevalent. In the Philippines, for example, Smart Communications recently launched “PowerApp”: a free download from Google Play that provides ‘bite-size’ mobile Internet plans and a completely personalized experience. Users decide how they would like to access their favorite applications (Facebook, WhatsApp, Viber) at time increments that make the most sense to their usage habits (15-minutes, 1-hour, 3-hours, or even 1-day).

These are exactly the services that your peers are getting ready to launch across Africa – and you can do it too.

Join Sandvine Senior Product Marketing Manager Matt Duench as he discusses Sandvine's success in helping African operators drive service innovation across the continent. During this session, Matt will cover how service creation is not limited to mobile operators – that fixed operators in Africa are having success creating differentiation through third party partnerships and innovative promotions. Matt will also discuss how African operators are extremely well positioned to capitalize on the next phase in service creation: Bite-Size Internet plans. Learn from Matt how with the right business intelligence tools and service creation platform in place, bringing personalized services and bite-size Internet plans to your customers in Africa is easier than you might think.